You have my permission to buy this t-shirt

If you think I mention that people should be wary of buying products in support of a cause a lot on my blog, you should try being around me. I’m even sick of how much I mention pink marketing.

Just be smart. Not everything with a pink ribbon or bathed in pink is actually a company that supports a breast cancer cause. And, if they do, it’s usually not as much as you would think. And, sometimes, your purchase doesn’t actually change how much they do or don’t donate. Just understand this process. Finally, I also think there are better things you can do with your money – like write a check (no matter how small) directly to a breast cancer (or other) organization that you support.

Of course there are other reasons to buy those products. I know this. Just really be aware. Not just “oh, it’s breast cancer awareness month,” but go above and beyond in your awareness.

This t-shirt from Urban Outfitters honors the life of Kristen Martinez, who was involved in my favorite organization, the Young Survival Coalition, and was a 15-year employee of Urban Outfitters. She died in June after surviving Stage IV breast cancer for four years. She was 36 years old.

100% of the proceeds from the purchase of this shirt go to the Young Survival Coalition. One hundred percent.

If you aren’t in need of a t-shirt right now, how about you head right on over to the Young Survival Coalition website and make a donation. You don’t even have to write a check. They take credit cards.

And thank you for supporting this cause. I really don’t know how I would have made it through my treatment without them.

Author: rosie

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1 Comment

  1. Rosie, I found your blog through a mutual Facebook friend. I have family members who have battled breast cancer. I am also a women’s health advocate and furiously educate women on pink washing. Thanks for this article. Being informed is the key. Knowing how your money is being used is very important.

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